Will cheap sunglasses challenge branded sunglasses?

The eyeglass industry is rapidly shifting to greater potential with a series of technological advancement and supply chain overhauling. However, cheap and flabby sunglasses or eyeglasses remain a concern for the customers, especially in the APAC region. 

Will cheap glasses rule over the branded ones?

When it comes to regulating any cheap quality products, then big brands may find it lucrative to penetrate the market; however, poor living standards and ailing geographic location are the main concern also where branded products like eyeglasses or sunglasses may find it hard to sell.

Africa, Asia and ASEAN are some regions, where cheap glasses may rule over the branded ones due to the poor economic and living standards. The global market of cheap eyeglasses are totally dominated by Chinese products yet China has all solutions to cater to the big economy consumers also.

Hence, at this point, very few may be fit to challenge China’s dominance in the cheap eyeglass section. Again, companies like Vision Direct have shown consistent and highly satisfactory quality in their cheap sunglasses section.

Moving forward, Vision Direct has made both branded and quality cheap glasses accessible to almost all parts of the world and its consumers.

Hence, it is reasonable to say that cheap glasses, which also offers good quality, are sustainable enough in the APAC and the Western market. 

Top 5 trending sunglasses that are not cheap

Prada PR010SA: Ideally designed for women, this Havanna-coloured frame equally supported by the Gradient Green-coloured lens is one of the most stylish pieces of the collection. This is considered to be one gem of a buy. Both the frame and lens are made of plastic thus making it lightweight and durable at the same time. It enjoys a 24-month warranty period along with 100 days return policy in case of any complaint or dissatisfaction. 

Oakley OJ9001 Youth Fit: This single lens semi-rimless plastic frame deserves a special mention. The polished white frame colour and the sapphire iridium lens colour compliments each other remarkably. The lens material is plastic with special UV protection of category III level. Moreover, the scratch-proof build with anti-glare coating makes it even more user-friendly. It comes with a warranty period of 2 years.

Gucci GG0767S: This is exclusively a men’s frame with a white frame and orange lens. The lens material is CR39 while the frame material is injected with plastic. It is a full-rimmed pilot shaped frame offering category 1 UV protection. The injected plastic material keeps room for more tint and further colour combination. It is lightweight and scratch-resistant. 

Versace VE2101 100213: The gold-coloured frame complements perfectly with the lens. Ideally designed for women, this single-lens sunglass marks a new style statement. The frame material is metal while the lens material is plastic. These full-rimmed sunglasses offer Category III UV protection. There is a warranty period of 2 years along with 100 days return policy. It assures prompt delivery within 7-11 working days.

Are you looking for exclusive cheap sunglasses to fit your budget?

Arise Collective X WWF ReefCycle Grey: Sustainability and upcycling have become a hot buzzword these days. But Vision Direct has championed these concepts by collaborating with WWF Australia and releasing a collection of sustainable sunglasses, made with upcycled gill nets collected from the Great Barrier Reef. Buying ReefCycle sunglasses helps save the lives of marine animals in the Reef. That’s an application of the concept of circular economy in real life!


To cope up with the demand and the changing needs, Vision Direct has prepared itself with an enviable stock of sunglass collection of the latest designs, thus trying to set a new trend to woo the various set of customers. 

In addition, the SmartBuy Collection helps save children’s lives through supporting Mother & Child Health programs in Zambia.

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